the CHROME Video Collection
Creating videos for Brooke Holloman's CHROME Personal Training Centres has been a very fun experience. She always brings her creativity and passion into the projects. I really enjoy her brand and coming up with innovative ways to tell life-changing fitness stories.
LEFT: Brooke Holloman RIGHT: Brooke's son Jerell helps me out with recording audio.
CHROME Experience
An update to the CHROME Experience franchise. CHROME clients share their experience with this one-of-a-kind gym. Shooting for the project took place over a period of 6 months.
January's 12 Week Transformation
From November 2015 to February 2016 I documented one of Brooke's clients named January. Witnessing her transformation was very impactful. Here is the video I produced of her transformation:
January's life-changing body transformation.
It was very fulfilling for me to see the video launch on Facebook and gather over 7,000 views in 24 hours. The comments were flooding in and people were affected by the presentation. I was happy I had the opportunity to contribute my talents.
the CHROME Experience
Before telling January's story, I produced this piece for Brooke that catalogged dozens of Brooke's clients stories including Paula, a 45 year old mother of five suffering from a congenital spine issue. This video project required me to organize tons of interviews and footage which as a result has made me faster and more efficient in these kinds of workflows.
January's life-changing body transformation.
CHROMEPTC "Leg Day"
Brooke had the idea to create a video that shows the intensity of the leg workouts that happen at CHROME. It was near the holiday season so I thought of this song. What transpired is seen below.
January's life-changing body transformation.
CHROMEPTC "BootyCamp"
Brooke Holloman hosts her own unique fitness bootcamps which have come to be called "BootyCamp" because they specialize in building glutes and core. These classes are fun for me because it gives me a chance to come up with new video concepts and ideas to promote the class. I have produced several video pieces for this class that have had a great response on social media.
Hear the painful agony of Brooke Holloman's BootyCamp class.
The above video has probably had the best response out of all of them. Choosing music is very fun for me because it opens up a whole new world for viewer reactions. I feel like the classical music combined with the sounds of workout agony make it an entertaining piece.
I tried to make the first video I made for Brooke's BootyCamp fun and exciting.
I spend a lot of time and effort on details in these short videos and they do great on social media. Especially when the people featured in the video are tagged. People usually share it with their friends.
the CHROME Experience: South Hill
Here is the feature I produced for CHROME's secondary location on the South Hill in Spokane. I wanted this piece to feel like a sequel to the original and I wanted it to be an expansion of the CHROME brand.
Clients share their experiences with the CHROME South Hill location.
CHROMEPTC "No Quitting"
The first project I took on with Brooke inside of her gym was a reality show style trailer that featured one of her competitors. Right off the bat I knew I was in a really cool place and the video content we would produce would be entertaining.
Reality show trailer style video introducing Brooke and her gym franchise.
CHROME PTC "Outdoor Bootcamp"
My very first video assignment with Brooke Holloman was to capture her outdoor bootcamp. I set up my Blackbird camera stablizer and had a blast getting all kinds of shots. I enjoying being able to capture faces of intensity. That day I heard the Skrillex song and played that song internally while filming.
A crowd gathers in a parking lot to challenge themselves to Brooke's bootcamp.
The Future
As Brooke's brand expands and my skills improve I can't help but get excited about what stories we will tell and visuals we will produce. Stay tuned!
"Paul certainly knows his stuff in this field. It is an obvious gift of his.
He has an eye for angles, color, lighting, timing, etc, like no one I've worked with in the art of video production/editing. He has done multiple advertising videos for me and will continue to use his skills because he "gets it"... He accurately portrays what we do and gets the point across in a very impacting way.
Thank you, Paul!!"
-Brooke Holloman
Owner, CHROME Personal Training Centres
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Creating videos for Brooke Holloman's CHROME Personal Training Centres has been a very fun experience. She always brings her creativity and passion into the...
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